LINKEDIN ADS ADVERTISING FORMATS: 8 FORMATS TO DISCOVER
Online advertising should be part of any marketing strategy.
It is an effective lever when it comes to making yourself known quickly, increasing your traffic, or promoting a new product ... Linkedin Ads is an effective advertising tool for prospecting professionals.
Thanks to the precise targeting offered by this tool, you will reach an audience likely to be interested in your services and/or offers. We take stock of the different Linkedin Ads advertising formats for you.
Beta version of the Linkedin Ads Campaign Manager and choice of marketing objectives
A beta version is now available on the Linkedin Ads Campaign Manager. This new version allows you to create a Linkedin Ads campaign by first selecting a marketing objective :
- Notoriety: Brand awareness
- Rating: Website visits, Interaction, Video view
- Conversions: Lead Generation, Website Conversions, Candidates
Choosing a specific goal will help you achieve your goals. Linkedin Ads now offers advertising formats adapted to the marketing objective you have chosen and this will, among other things, obtain an optimal ROI.
For example, for the “Interaction” objective, you will have the following ad formats available: ad with a single image, ad image carousel, or ad video.
Linkedin Ads advertising formats: discover the 8 formats offered
Text Ads
Text Ads are text ads that appear on the right column of your News Feed or at the top of the page. They aim to increase your visibility with a target audience by bringing them to your website or to a specific landing page.
It is a simple to use a format where you must indicate a title (limited to 25 characters), a description (limited to 75 characters), and an image (format: 100 x 100 pixels).
Sponsored Content: Image, carousel, video
Sponsored content is an advertising form that appears directly on the news feed of your Linkedin page on a computer, tablet, and mobile.
This type of format allows you to increase your visibility by selecting a very targeted audience. You can share any type of content: blog articles, company news, events.
Sponsored content allows you to capture the attention of your potential customers, and therefore generate quality leads. Here are the 3 advertising formats offered:
# Advertising with a single image
Do you have an article, news or event to promote? Advertising with a single image may be suitable.
In this advertisement, it will be necessary to indicate an introductory text corresponding to the text of the publication, a title, a description, and an image (be sure to limit the text on this one).
# Advertising image carousel
It is a format recently proposed by Linkedin Ads. It allows you to insert up to 10 images on a single advertisement. The advantage of this type of format is to be able to tell a story, a way to capture the attention of your audience, and to stand out.
For example, you can promote up to 10 products with different links for each image or create a unique story by scrolling through the images. This is a feature that is already found on Facebook Ads and has already proven its worth. Here is an example of a carousel provided by Linkedin Ads.
# Advertising video
This advertising format will allow you to highlight your institutional videos, presentation of your services and/or products, conferences, or meet-ups that you have made ... You must ensure to respect the format and duration of the video imposed by Linkedin Ads, here are the main specifications for video ads :
- Duration: between 3s and 30min. But it is recommended to use a 15s format.
- Dimension and proportion: Horizontal, width: 480 - 1920 px, height: 360 - 1080 px, between 4: 3 (1.33) and 16: 9 (1.78), or 1: 1 (square)
- File size: between 75 KB and 200 MB
- File Format: MP4
Dynamics Ads: Follower Ad, Spotlight Ad, Job Ad
These are advertisements that are dynamically displayed according to the profile of the targeted person and their activity on their Linkedin profile.
This type of format is suitable for companies that want to deliver personalized messages and want to be able to target several people at the same time. Here are the 3 types of Dynamics Ads advertising formats :
- Follower Ad Advertising: to automatically target people based on their profile data and encourage them to subscribe to your business page.
- Spotlight Ad advertising: to automatically target people based on their profile data and thus encourage them to subscribe to your services or offers.
- Job Ad Advertising: to automatically target people based on their profile data looking for job offers.
Sponsored InMail
This advertising format allows you to send personalized messages directly to the Linkedin mailbox of your target audience.
This makes it possible, for example, to boost registrations through personalized invitations to your events, generate conversions with targeted offers or even promote your content (white paper, computer graphics, etc.).
